BBA COURSE
BBA
One of our most popular programs, Bachelor of Business Administration, can be pursued by students from any stream. An exhaustive three-year (6 semesters) undergraduate program offering in-depth study of theoretical concepts and functional areas in business administration.
The course provides high-quality academic and technical training covering key functional aspects of business and their interconnection. From managerial economics, business mathematics, organisational behavior, accounting, marketing, human resources, business law, management information systems, financial management, production & operations, and advertising & sales promotion, to total quality management, business statistics, and behavioural science, the course covers important concepts, practices, and trends in the subject area.
The course covers the main business theories combined with practical implementation to develop knowledge and skills in real-time management and business decision-making. Given its scope, the program will benefit anybody (with 12/10+2 years of formal schooling) keen to gain deep knowledge in the subject area.
Syllabus
- Accounting Fundamentals
- Principles of Marketing
- Management Foundation
- Business Statistics
- Business Communication
- Fundamentals of Financial Management
- Environmental Studies
- Fundamentals of Human Resource
Management - IT Applications in Business
- Individual Excellence and Social Dynamic
- Essentials of Production and
Operations Management - Principles of Organizational Behaviour
- Research Methods for Managers
- Cross Cultural Management
- Financial Markets and Services
- Sales and Distribution Management
- Fundamentals of Project Management
- Fundamentals of Entrepreneurship
- Principles of Consumer Behaviour
- Operations Research
- Business Strategy
- Marketing in Digital Age
- Managing Customer Relationships
- Financial Planning
- Quality Management
- Professional Ethics
- Brand Management
- Fundamentals of International Human Resource Management
- Fundamentals of Retailing
- Dissertation
