ANNAMALAI MBA Marketing Management
Course Info
Course Duration | 2 years |
Total Semester | 4 |
Levels | Masters |
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MBA Marketing Management
In today’s dynamic Digital World, marketing management grabbed everyone’s attention and is undeniably a dynamic career opportunity. The MBA Marketing Program aims at expanding candidates’ knowledge of marketing specifically in the branding and marketing of various products and services. The course facilitates the students to understand how to implement systematic CRM and what it takes to increase the customer life time value and loyalty.
Modules
1st Year
Principles of Management
Marketing Management
Financial Management
Operation Management.
Human Resource Management
Statistics for Managers.
Managerial Communication
Advertising and Sales Promotion
2nd Year