MBA – Ecommerce Marketing and Management
MBA – Ecommerce Marketing and Management
MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
Syllabus
• Modern Business Organization and Management
• Global Business Environment & Economics
• Accounting & Financial Management
• HR & OB
• Business & Corporate Law
• Business Research Methodology
• Modern Marketing Management
• Information Technology for Business
• Production Operations & SCM
• Business Communication Skills
• Business Policies & Strategic Management
• Consumer Behaviour
• Entrepreneurship & Innovation Management
• Information Technology & Retailing
• Strategic Marketing Management
• Business Ethics & Corporate Governance
• Web Analytics
• E-Commerce
• E-Business Communication & Network Security
• Project Work
