MBA – Marketing Management
MBA – Marketing Management
MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
Lumpsum Fees:
| Fee Plan | Programme Fee | Fees Payable | You Save! |
|---|---|---|---|
| Lumpsum | 84,500 | 76,050 | 8,450 |
Installment Fees:
| Fee Plan | Programme Fee |
|---|---|
| On Admission | 21500 |
| Within 6 Months after Admission | 21000 |
| Within 12 Months after Admission | 21000 |
| Within 18 Months after Admission | 21000 |
| Total Fees | 84,500 |
Syllabus
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3
- Business Policies & Strategic Management
- Entrepreneurship & Innovation Management
- Consumer Behaviour
- Fundamentals Of Advertising
- Team Building And Leadership
Semester 4
- Business Ethics & Corporate Governance
- Strategic Marketing Management
- International Marketing Strategy
- Fundamentals Of Global Business Management
- Project Work
